Emilio Pucci, The Prince of Prints, founded Pucci in 1947, dressing women with easy, colorful pieces that express a new idea of elegance: fast, joyful, spontaneous, effortless. "A New Journey" is how Camille Miceli, Pucci’s Artistic Director today, defines the Florentine House’s new direction. Focusing on a modern way of thinking, living and moving, well beyond style, she has reinvented an ultra-contemporary way of dressing, deeply rooted in the history of the House of Pucci.