Born in 2020, MIDNIGHT RODEO's stated purpose is to build a lifestyle brand through the production of garments equally covetable and well-crafted. Midnight Rodeo is a harmony of vintage and Western Americana - with a modern persuasion. The pillars of the brand are due attention paid to beautiful, classic shapes and an eye for the iconography of past eras. Rich western heritage and nostalgic charm are paired with the present-day sensibility to reimagine traditional staples and create impressions that speak across generations.